How to prevent These 7 Common Social Media Marketing Mistakes

What has always been the simplest way to generate home based business? Referrals from existing customers to their friends and families.

Creating raving fans who sing your praises to others is both the least expensive & most productive form of advertising. Most people tune out traditional means of advertising. Only 1 1 in 6 television commercials actually generate a confident return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision using the input of friends and family.

Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The prospect of your message to be spread by raving fans is more frequent today through social media than any other time in the history of business. Can your company afford not to take part in this marketing revolution?

If you are like me, you learn from making mistakes. However, when you can study from the mistakes of others, then you will achieve success quicker. Why not learn from the mistakes of others? Here are some common mistakes new marketers make when attempting to create and implement a social media plan:

I’ll figure it out when i go- the largest time waster is going into a social media marketing campaign without any plan. Take time to get educated on social networking sites. Not all sites were created for businesses. Also, once you learn a site, learn all the benefits of the website. Correcting mistakes is very time consuming and will lead to many companies abandoning their plan and walking from the strategy. Instead, learn the basics of establishing these site, understand the different options, and spend your time engaging rather than fixing problems. There are good online educational programs on the market that can teach business owners on how to create and implement a social media plan.

Let’s add 100 sites in one day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this particular strategy is that if you grow too fast, you will not be able to match all the benefits of each site. The very best approach would be to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and build relationships others. If Private Jet Travel set up 12 at once, you will not be as active as well as your insufficient participation could defeat your overall goal. It’s easier to have 1 or 2 2 completely utilized social media sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will find you before they find your website. If they find your website and you have a pic of one’s logo, no pic, or very little personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.

Here’s the pitch- here’s the biggest stumbling block for most beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This kind of media is a huge mistake and you will be ignored if you try this on social media. Traditional a proven way marketing practices certainly are a dying breed and attempting to imitate these ineffective methods on a fresh medium will yield exactly the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field where you are practicing. For instance, if you are an agent, instead of promoting yourself as well as your site, educate homeowners on which they can do to market a house themselves. The truth is, only a small percentage of individuals will act on do-it-yourself content. By giving valuable information, you’ll become an expert about them. Then, when the reader is preparing to sell his / her house, they will probably ask for your services.

Same method of communication- not everyone receives information through exactly the same medium. Some people prefer to read, others like video, plus some people will be drawn to pictures on your site. The key is to mix up how you post. If you to put it simply out a blog each day, your followers will become blind to your communication method. Change it out up a little. For those who have a blog 1 day, then put up a straightforward video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.

Peaks and valleys- be consistent in your social media marketing activity. This doesn’t imply that you must make posts multiple times every day. But if your goal is to make 30 Facebook posts per month, you’ll find it’s easier to have 1 post each day than 3 days with 10 posts.

Do it all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I’d use to communicate with people. Having to log into multiple accounts every day to check on the emails became annoying, time consuming, and ineffective. The fact is, it became to frustrating to do this and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I was able to efficiently check and utilize the benefits of email. Exactly the same applies to social media. If you have to log into and log from 5 different social media marketing sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that may enable you to log into your entire social media accounts for interactions may be the best way to ensure that you consistently implement your social media marketing plan. Again, there are several good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social networking efforts.
In summary, if you’re a small business owner looking to create a social media plan for your business, then you absolutely should learn how to use the technology and find tools to assist you in the daily utilization. Unless you know how to create a house and you don’t possess a hammer, that house isn’t going to get built. By taking the steps listed above in the following paragraphs, it is possible to quickly and effectively create & implement your personal profitable social media plan.